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Posted: May 1st, 2008, 3:19am CEST by e-man
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by Christoph Loch, Stylianos Kavadias ” Handbook of New Product Development Management “Butterworth-Heinemann | Pages:560 | 2007-10-28 | ISBN:0750685522 | PDF | 2 Mb
Product Description:Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour.All of the contributorsin the Handbook of New Product Developmentare are well-known and leading [...]
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