MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!)
By Steven Stralser

* Publisher:   Wiley
* Number Of Pages:   320
* Publication Date:   2004-09-24
* Sales Rank:   46764
* ISBN / ASIN:   0471680540
* EAN:   9780471680543
* Binding:   Hardcover
* Manufacturer:   Wiley
* Studio:   Wiley  Book Description:
The same critical information top business schools teach
Based on Professor Stralser’s popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the “business-side” of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.
Steven Stralser, PhD (Phoenix, AZ), is Clinical Professor and Managing Director, The Global Entrepreneurship Center at Thunderbird: The American Graduate School of International Management and founder and CEO of The Center for Professional Development, Inc., an organization dedicated to post-graduate training and education of today’s professionals.

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Smarts: Are We Hardwired for Success?
By Chuck Martin,&nbspPeg Dawson,&nbspRichard Guare,

* Publisher:   AMACOM/American Management Association
* Number Of Pages:   226
* Publication Date:   2007-01-15
* Sales Rank:   150367
* ISBN / ASIN:   0814409067
* EAN:   9780814409060
* Binding:   Hardcover
* Manufacturer:   AMACOM/American Management Association
* Studio:   AMACOM/American Management Association 
Book Description:
Twelve specific and very important cognitive functions begin developing in the brain at birth. These “skills” are built in to every individual and are fully developed — and unchangeable — by adulthood. Everyone has these same capabilities, but to varying degrees. And it is this unique and unalterable combination of one’s strengths and weaknesses that determines success or failure in any given role.

Smarts contains the groundbreaking Executive Skills Profile: a powerful self-assessment tool that will identify, once and for all, a person’s innate strengths and weaknesses. The results offer tangible proof of why we gravitate to certain tasks and struggle with others. With this newfound clarity, readers will learn to play to their stronger skills, and avoid wasting time on lesser ones they can never improve upon. Most important, they will discover their own unique potential for excellence.

Supported by proprietary primary research and grounded in widely accepted principles of clinical and neuro-psychology, Smarts is a truly eye-opening book that will change how we think about ourselves — and others.

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Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches
By C. J. Hayden

* Publisher:   AMACOM/American Management Association
* Number Of Pages:   239
* Publication Date:   2006-10-30
* Sales Rank:   4499
* ISBN / ASIN:   0814473741
* EAN:   9780814473740
* Binding:   Paperback
* Manufacturer:   AMACOM/American Management Association
* Studio:   AMACOM/American Management Association 
Book Description:
Foreword by Jay Conrad Levinson, author of the “Guerilla Marketing” series

Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:

* how to choose the right marketing tactics for their situation and personality
* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it
* how to use the latest Internet marketing techniques like e-zines, search engine optimization, and blogging
* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing
* and much, much more!

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Consultative Closing: Simple Steps That Build Relationships And Win Even the Toughest Sale
By Greg Bennett

* Publisher:   AMACOM/American Management Association
* Number Of Pages:   242
* Publication Date:   2006-10-30
* Sales Rank:   311045
* ISBN / ASIN:   0814473997
* EAN:   9780814473993
* Binding:   Paperback
* Manufacturer:   AMACOM/American Management Association
* Studio:   AMACOM/American Management Association  Book Description:
Traditionally strategies for closing sales have involved pressuring customers, countering their stalling tactics, and overcoming their objections — behaviors that run in direct opposition to the philosophy of the consultative salesperson. On the other hand, consultative salespeople, afraid of damaging the relationship they’ve nurtured by appearing too aggressive, hope the deal will close itself — something which rarely, if ever, happens. Consultative Closing provides the solution, breaking up the closing process into small, actionable steps that help the salesperson gain gradual buy-in and establish a long-term working relationship with his or her client. The book shows readers how to:

* recognize and address a “no” without seeming pushy
* create a “maximization program” that shows how a product or service will address the clients’ problems and maximize their return on investment
* use visualization techniques that take clients past the moment of closing

Complete with effective closing phrases and questions, this indispensable guide gives readers the tools they need to make the sale, and keep their customers.

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