Mike Meldrum, Malcolm McDonald "Marketing in a Nutshell: Key concepts for non-specialists"
Butterworth-Heinemann (2007-03-08) | ISBN 0750681330 | 320 Pages | PDF | 1.27 Mb
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all.