WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR By Frank Luntz
Publisher: Hyperion 2007-01-02 | ISBN: 1401384889 | Language: English | Audio CD in MP3 | 181 MB
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in...