• Apply a quantifiable approach to selling in order to duplicate success
• Speed up "advance or abandon" decisions to make productivity explode
• Create bonds and motivate customers to share decision-making information.

• Use SQL in a client/server system
• Build a multitable relational database
• Construct nested and recursive queries
• Set up database security
• Use SQL within applications
• Map SQL to XML

• Eliminating wasted time and resources
• Building quality into workplace systems
• Finding low-cost but reliable alternatives to expensive new technology
• Producing in small quantities
• Turning every employee into a quality control inspector

• Querying data (joins, functions, and subqueries)
• Updating data
• Creating tables and views
• Specifying primary and foreign keys and other integrity constraints
• Using indexes
• Considering data security
• Developing stored procedures and triggers
• Developing programs with embedded SQL and ODBC
• Working with transactions
• Optimizing statements
• Dealing with object relational concepts, such as subtables, references, sets, and user-defined data types
• Using the catalog

The Guru Guide to Marketing:
Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical.

• Discusses the newest marketing concepts.
• The Guru name is synonymous with expert, candid advice.
• The Guru format provides an easy reference to a wide range of ideas and practices.

• Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences
• What you must do to tell your story Focus before flow: Identifying your real goals and message
• The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about
• Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages
• The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects
• From brainstorming through delivery Crafting the Power Presentation, one step at a time.

• Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage
• Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia
• Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more!

• Provides practical, easy-to-implement advice on how to comply with the latest rules and regulations
• Shows how to circumvent trade barriers in foreign countries
• Offers insights into reducing export risk exposures
• Develops linkages among export-related departments
• Provides practical recommendations to ensure compliance with U.S. and foreign regulations

• View details on a particular contact
• Generate faxes, e-mail, or snail mail to a list
• Add fields to customize ACT!
• Handle backups and eliminate duplications
• Group and sort contacts

• Managing less is managing better
• Make quality the job of every employee
• Have global brains and vision

• Find below-market deals
• Invest using little or none of your own cash
• Use low or no down payment seller financing
• Find creative ways to finance your investments
• Make money with foreclosures and REOs
• Increase the value of an investment property
• Negotiate a winning purchase offer
• Manage rentals hassle free
• Flip properties for fast profit

• Take the mystery out of providing professional asset management services to a broad cross section of your clients
• Educate you about the opportunities and advantages of using separately managed accounts
• Provide you with information about how separately managed accounts work as well as who should be in them
• Illustrate how you can employ separately managed accounts in your financial advisory practice
• Learn how to convert from commission to fees
• And much more

• Covers all major areas of mechanical engineering with succinct coverage of the definitions, formulae, examples, theory, proofs and explanations of all principle subject areas
• Boasts over 1000 pages, 550 illustrations, and 26 tables
• Is comprehensive, yet affordable, compact, and durable with strong 'flexible' binding
• Possesses a true handbook 'feel' in size and design with a full colour cover, thumb index, cross-references and useful printed endpapers.

• How to create a strategy that makes your competitors' jaws drop in envy.
• How to systematically recognize your customers' needs before they even ask for something.
• How to transcend conventional thinking and create something unique.
• How to create a relentless "spirit of the entrepreneurial garage" even as your start-up matures and grows. Art Turock writes from first-hand experience.

All essential terms, concepts, principles, and practices
• Popular trading techniques and their payoffs
• Option strategies
• Option hedging
• Formal trading models, including the Binomial and Merton models
• Options on stock indexes, foreign currency, and futures
• Option pricing in both the American and European markets
• The options approach to corporate securities
• And much more

• Five long-term trends you should be prepared for
• Global warming and the urgent need for green business
• Profiting from technology and energy trends
• Predicting the future of your business or career
  Hedging your bets on future business
• Ten key practices of the future-oriented enterprise
• Future planning exercises, tools, and activities
• Tactics for forecasting the future
• Shaping your career for future success