Intеrnаtionаl Businеss: A Globаl Pеrspеctivе
Publisher: Buttеrworth-Hеinеmаnn
Number of Pages: 842
Published: 2007-02-23
List price: $165.00
Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the U.S. angle, going on to address IB issues from other countries’ perspectives, what we call the "Reverse Perspective".In accomplishing the U.S. and the Reverse Perspective approaches, the authors interview business executives and politicians from a number of countries, i.e. the U.S., Canada, Mexico, Brazil, Colombia, Argentina, In...