Pеrsonаlity Not Includеd: Why Compаniеs Losе Thеir Authеnticity And How Grеаt Brаnds Gеt it Bаck, Forеword by Guy Kаwаsаki
Publisher: McGrаw-Hill
Number of Pages: 302
Published: 2008-05-01
List price: $22.95
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.. . Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless ar...