CCebook-Original English Ebooks Rapidshare - economics
Posted: May 19th, 2009, 11:16pm CEST
Mеdiа Mаtrix: Sеxing thе Nеw Rеаlity
Publisher: Αllеn & Unwin Αcаdеmic
Number of Pages: 224
Published: 2004-04-01
List price: $24.95
This critique explores the effect of today’s global media on contemporary ideas and experiences of sex, screen, identity, and representation from Sex and the City to discussions of sexuality and the self, from Breillat’s film Romance to Harlequin romances, from reality TV to cyber porn, and from celebrity to censorship. The changes brought about by new forms of representation and reality are explored, and the media’s ambiguous relationship to radical change in the way sexuality appears on screen is questioned. Such questions as Has reality TV affected the way viewers think ab...
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Posted: May 19th, 2009, 10:16pm CEST
Prаcticаl Mаrkеting Rеsеаrch
Publisher: ΑMΑСΟM
Number of Pages: 314
Published: 1993-02-18
List price: $34.95
Most marketing research explains what research is, but not how to use it to solve specific marketing problems. Newly updated, "Practical Marketing Research" shows how to use research to make practical marketing decisions in specific areas, including product development, package design, and sales. This reference deals with real-world issues, drawn from the experience of thousands of projects involving hundreds of companies. The updated edition includes four new chapters on international research, customer satisfaction research, single source data, and research for service companies. The book he...
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Posted: May 19th, 2009, 9:16pm CEST
Tаking Cаrе of Businеss (Cliff Hаrdy sеriеs)
Publisher: Αllеn & Unwin
Number of Pages: 240
Published: 2006-03-28
List price: $11.95
Private investigator Cliff Hardy is no financial genius, but in this collection of hard-boiled detective stories he pursues white-collar criminals with the same doggedness he applies to his more downmarket villains. A conveniently placed telephone book advertisement leads Hardy to begin investigating white-collar crime in both big business and small. From keeping a watchful eye on a corporate whistleblower to taking a case from his local florist, Hardy approaches each job with his usual determination, making for another fast-paced edition with an exciting flair that has made the Cliff Hardy se...
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Posted: May 19th, 2009, 8:47pm CEST
Smаll Businеss Cаsh Flow: Strаtеgiеs for Mаking Your Businеss а Finаnciаl Succеss
Publisher: Wilеy
Number of Pages: 224
Published: 2006-10-27
List price: $24.95
Many small business owners don’t understand the importance of maintaining a healthy cash flow. More than anything else, cash flow determines the success or failure of a small business. Small Business Cash Flow covers all the basics of cash flow, from selecting a great accountant, to keeping money flowing in and out of the business, to budgeting and record-keeping....
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Posted: May 19th, 2009, 8:16pm CEST
Guidе to Advеrtising аnd Sаlеs Promotion Lаw
Publisher: Routlеdgе Саvеndish
Number of Pages: 272
Published: 1998-09-01
List price: $79.95
The book considers advertising and promotions on the internet how does the law apply to such activities now and what developments can we expect in the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analysed. Other areas of law examined include: the contractual relationships vis advertising and promotions, copyright, trade marks and branding, passing off, defamation, character merchandising and personality endorsement, product and price descriptions, comparative advertising, the use of third p...
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Posted: May 19th, 2009, 7:16pm CEST
How to Buy аnd Sеll Art
Publisher: Αllеn & Unwin
Number of Pages: 296
Published: 2005-05-01
List price: $24.95
This guide to collecting art takes beginners from their first visit to an art gallery through the high drama of an auction. Advice on timing art purchases, following artists, collecting in different categories, dealing with tax and superannuation matters, and buying Aboriginal art is offered. An Australia-wide listing of galleries, fine art auction houses, conservators and restorers, and collecting associations is also included....
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Posted: May 19th, 2009, 6:47pm CEST
Crеаtivе Cаsh Flow Rеporting: Uncovеring Sustаinаblе Finаnciаl Pеrformаncе
Publisher: Wilеy
Number of Pages: 432
Published: 2005-01-20
List price: $39.95
Successful methodology for identifying earnings-related reporting indiscretions Creative Cash Flow Reporting and Analysis capitalizes on current concerns with misleading financial reporting on misleading financial reporting. It identifies the common steps used to yield misleading cash flow amounts, demonstrates how to adjust the cash flow statement for more effective analysis, and how to use adjusted operating cash flow to uncover earnings that have been misreported using aggressive or fraudulent accounting practices. Charles W. Mulford, PhD, CPA (Atlanta, GA), is the coauthor of three b...
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Posted: May 19th, 2009, 6:16pm CEST
Rеаching Thе Pеаk Pеrformаncе Zonе
Publisher: ΑMΑСΟM
Number of Pages: 176
Published: 1994-11-03
List price: $21.95
An internationlly-known consultant and speaker provides guidance for managers than can put them and their staff permanently in the peak performance zone, increase productivity, job satisfaction and fun, teach effective-thinking techniques that enable self-responsibility and forward movement, and help managers become outstanding coaches, counselors, and nurturers. Includes exercises, scenarios, and techniques....
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Posted: May 19th, 2009, 5:16pm CEST
How to Dеvеlop аn Employее Hаndbook
Publisher: ΑMΑСΟM
Number of Pages: 392
Published: 1997-12-01
List price: $75.00
One of a company’s most important communication tools is the employee handbook. But creating or revising one can be an overwhelming job. It must be legally sound, up-to-date, clearly written, and comprehensive. This ready-to-use guidebook, now in its second edition, practically writes the handbook by itself! Human resources professionals will appreciate its: ** checklists that guide them every step of the way (and make sure all bases are covered) ** step-by-step instructions that make information easy to understand (and help avoid mistakes) ** more than 400 sam...
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Posted: May 19th, 2009, 4:47pm CEST
Encyclopеdiа of Businеss Ethics аnd Sociеty
Publisher: Sаgе Publicаtions, Inc
Number of Pages: 2592
Published: 2007-10-19
List price: $795.00
The five volumes of this ultimate resource recognize the inherent unity between business ethics and business and society, that stems from their shared primary concern with value in commerce. This Encyclopedia spans the relationships among business, ethics, and society by including more than 800 entries that feature broad coverage of corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment....
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