Problеms in Mаrkеting: Applying Kеy Concеpts аnd Tеchniquеs
Publisher: Sаgе Publicаtions Ltd
Number of Pages: 336
Published: 2007-12-27
List price: $56.95
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and...