Thе Nаturе of Mаrkеting: Mаrkеting to thе Swаrm аs wеll аs thе Hеrd
Publisher: Pаlgrаvе Mаcmillаn
Number of Pages: 256
Published: 2008-11-11
List price: $34.95
We live in a digital world where a small number of people – sometimes even one person – can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities.The Nature of Marketing is a unique perspective on how digitally linked populations behave as a single organism, similar to a swarm of fish. These human swarms are fueled by the connectivity and speed of the social networking generation, and are replacing the rules of marketing with principles ...