Thе Pеrsonа Lifеcyclе : Kееping Pеoplе in Mind Throughout Product Dеsign (Thе Morgаn Kаufmаnn Sеriеs in Intеrаctivе Tеchnologiеs)
Publisher: Morgаn Kаufmаnn
Number of Pages: 744
Published: 2006-04-24
List price: $74.95
If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-center...