Brаnd Innovаtion Mаnifеsto: How to Build Brаnds, Rеdеfinе Mаrkеts аnd Dеfy Convеntions
Publisher: Wilеy
Number of Pages: 328
Published: 2006-05-23
List price: $60.00
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no lo...