Toy Monstеr: Thе Big, Bаd World of Mаttеl
Publisher: Wilеy
Number of Pages: 288
Published: 2009-02-24
List price: $24.95
From Boise to Beijing, Mattel’s toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products-Barbie, Hot Wheels, and Chatty Cathy, to name a few-have been a part of our culture for generations. Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusiv...