Foundаtions of Corporаtе Succеss: How Businеss Strаtеgiеs Add Vаluе
Publisher: Οxford Univеrsity Prеss, USΑ
Number of Pages: 416
Published: 2003-03-25
List price: $115.00
How did BMW recover from the verge of bankruptcy to become one of Europe’s strongest companies? Why did Saatchi and Saatchi’s global strategy bring the company to its knees? Why has Philips’ outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? Drawing on his own business experience and concepts in economics, legal theory, and sociology, John Kay presents a fresh approach to questions of business strategy. He rejects the military analogy that underpins much ...