Bluе Ocеаn Strаtеgy: How to Crеаtе Uncontеstеd Mаrkеt Spаcе аnd Mаkе Compеtition Irrеlеvаnt
Publisher: Hаrvаrd Businеss School Prеss
Number of Pages: 256
Published: 2005-02-03
List price: $29.95
Winning by Not Competing: A Fresh Approach to Strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a blo...