Mаrkеts from Culturе: Institutionаl Logics аnd Orgаnizаtionаl Dеcisions in Highеr Educаtion Publishing (Stаnford Businеss Books)
Publisher: Stаnford Businеss Books
Number of Pages: 208
Published: 2004-03-03
List price: $51.00
Institutional logics, the underlying governing principles of a corporation, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. Analyzing both qualitative and ...