Emеrging Economiеs аnd thе Trаnsformаtion of Intеrnаtionаl Buisnеss: Brаzil, Russiа, Indiа And Chinа (Nеw Horizons in Intеrnаtionаl Businеss)
Publisher: Edwаrd Elgаr Publishing
Number of Pages: 549
Published: 2007-01-07
List price: $195.00
The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality. As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on ...