Sаlmon Dаy: Thе End of thе Bеginning for Globаl Businеss
Publisher: Саpstonе
Number of Pages: 252
Published: 2001-02-22
List price: $34.95
"I am impressed by Lamonts assessments of who will be the global winners and losers. Lamont holds back no punches. If you want to see the big picture, globally and technologically, read this book." Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management, Northwestern University "Too often, companies charge headlong into global business activities with little strategic thought, historical perpective or analysis of global trends. Douglas Lamonts Salmon Day perspective provides these companies with necessary food for ...