In-N-Out Burgеr: A Bеhind-thе-Countеr Look аt thе Fаst-Food Chаin Thаt Brеаks All thе Rulеs
Publisher: Сollins Businеss
Number of Pages: 352
Published: 2009-04-01
List price: $24.99
The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead fastly refused to franchise or be sold. It is a testament to old-fashioned values and rem iniscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institu tion that can lay claim to an insanely loyal following. Perman uses her invest...