Don’t Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Publisher: AMACOM
Number of Pages: 224
Published: 2004-06
List price: $23.00
ISBN-10: 081440815X
ISBN-13: 9780814408155
Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Don’t Think Pink will help marketers see their brands through a woman’s eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women’s experiences and perceptions, Don’t Think Pink reveals: * How generational history, culture, life stages, and daily realities influe...