Doing Business in China
Publisher: Routledge
Number of Pages: 240
Published: 2000-09-12
List price: $53.95
ISBN-10: 0415223296
ISBN-13: 9780415223294
No-one in or embarking on a managerial career can afford to ignore a market that comprises one-fifth of the world’s population, and an economy which will soon be the world’s largest. Given the complexity and diversity of China this book provides knowledge, and a guide to further resources, of local cultures to help businesses tailor their strategies to local conditions. The book takes the reader through the processes of market entry, marketing and managing operations in the unique social and cultural context, and concludes with "five pillars" model of successful business in greater...