Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
Publisher: McGraw-Hill
Number of Pages: 416
Published: 1998-04-11
List price: $44.95
ISBN-10: 0844232432
ISBN-13: 9780844232430
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly’s book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you’ll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the real value of Business to Business Direct Marketing is the wealth of experience that Bob Bly brings to each page. From high-level strategy to copywriting hints and tips, this edition is packed with gold nuggets of advice." -- Marc Russman Ma...