Emotional Design: Why We Love (or Hate) Everyday Things
Publisher: Basic Books
Number of Pages: 272
Published: 2003-12-24
List price: $26.00
ISBN-10: 0465051359
ISBN-13: 9780465051359
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman’s classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.E...