е-Businеss - A Jаrgon-Frее Prаcticаl Guidе
Publisher: Buttеrworth-Hеinеmаnn
Number of Pages: 208
Published: 2001-12-05
List price: $43.95
’e-Business: a jargon-free practical guide’ presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as:* What is e-business a...