Building Grеаt Customеr Expеriеncеs
Publisher: Pаlgrаvе Mаcmillаn
Number of Pages: 240
Published: 2002-09-06
List price: $37.95
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organizations."There are not many people who understand the new paradigm of the Customer Experience. The emerging gurus on the subject are Colin Shaw and John Ivens with their holistic approach. We will all have to embrac...