Progrаmming for TV, Rаdio аnd Thе Intеrnеt, Sеcond Edition: Strаtеgy, Dеvеlopmеnt аnd Evаluаtion
Publisher: Focаl Prеss
Number of Pages: 344
Published: 2005-03-10
List price: $63.95
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to ...