Sееing Whаtаnd#8217;s Nеxt: Using Thеoriеs of Innovаtion to Prеdict Industry Chаngе
Publisher: Hаrvаrd Businеss School Prеss
Number of Pages: 312
Published: 2004-05
List price: $32.95
A Framework for Predicting Industry Winners and Losers Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen’s landmark books The Innovator’s Dilemma and The ...