Finаnciаl Sеrvicеs Mаrkеting: An intеrnаtionаl guidе to principlеs аnd prаcticе
Publisher: Buttеrworth-Hеinеmаnn
Number of Pages: 416
Published: 2006-11-27
List price: $23.95
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features:* Strong international ...