Blink: The Power of Thinking Without Thinking
Publisher: Little, Brown and Company
Number of Pages: 288
Published: 2005-01-11
List price: $25.95
ISBN-10: 0316172324
ISBN-13: 9780316172325
How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can pro...