Market Segmentation: How to do it, how to profit from it
Publisher: Butterworth-Heinemann
Number of Pages: 512
Published: 2004-10-15
List price: $48.95
ISBN-10: 0750659815
ISBN-13: 9780750659819
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* U...