Backfire: Carly Fiorina’s High-Stakes Battle for the Soul of Hewlett-Packard
Publisher: Wiley
Number of Pages: 304
Published: 2003-02-15
List price: $27.95
ISBN-10: 0471267651
ISBN-13: 9780471267652
An insider’s look at the internal turmoil at one of the world’s premier high-tech companies This is the inside story of Hewlett-Packard Company’s struggle to regain its former glory, and of the high-stakes battle between CEO Carly Fiorina and family scion Walter Hewlett over how best to achieve that goal. For decades, HP was admired not only for its innovative products and soaring stock price, but for its egalitarian corporate culture and father-knows-best integrity. Backfire explains how the company fell on hard times, recounts the historic decision that made Fiorina the ...