Innovation: The Five Disciplines for Creating What Customers Want
Publisher: Crown Business
Number of Pages: 368
Published: 2006-08-08
List price: $27.50
ISBN-10: 0307336697
ISBN-13: 9780307336699
Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovationWhen it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:•The computer mouse and the personal computer interface you use at home and work•The high-definition television in your living room•The unus...