Leading Strategic Change: Breaking Through the Brain Barrier
Publisher: FT Press
Number of Pages: 224
Published: 2003-07-03
List price: $16.99
ISBN-10: 0131303198
ISBN-13: 9780131303195
Of organizations that seek strategic change, 70% fail. In Leading Strategic Change,now in paperback, leading consultants J. Stewart Black and Hal B. Gregersen examine the core problem: organizations fail to change because individuals fail to change. Black and Gregersen identify the "brain barriers" that keep strategic change from success--failure to see, failure to move, and failure to finish--and offer a start-to-finish strategy for helping others change how they view their goals and the steps they must take to achieve them. This book systematically shows you how to implement the single chang...