The Idea Generator: Tools for Business Growth
Publisher: Allen & Unwin
Number of Pages: 160
Published: 2008-07-01
List price: $12.95
ISBN-10: 1741149584
ISBN-13: 9781741149586
The effective and practical tools outlined in this powerful handbook help businesspeople solve problems, create new opportunities, and improve individual and team performance. Exploring the typical ways businesses and their leaders get stuck—being trapped by precedent, incremental growth, familiar ideas and solutions, and career blockage—this reference gives fresh, resourceful techniques for overcoming such scenarios. Anyone involved in business, whether in innovation, sales, marketing, advertising, business development, or new-product development, will benefit from the simple tool...