Open Innovation: The New Imperative for Creating and Profiting from Technology
Publisher: Harvard Business School Press
Number of Pages: 272
Published: 2003-03-01
List price: $40.00
ISBN-10: 1578518377
ISBN-13: 9781578518371
In today’s information-rich environment, companies can no longer afford to rely entirely on their own ideas to advance their business, nor can they restrict their innovations to a single path to market. As a result, says Harvard Business School professor Henry W. Chesbrough, the traditional model for innovation--which has been largely internally focused, closed off from outside ideas and technologies--is becoming obsolete. Emerging in its place is a new paradigm, "open innovation," which strategically leverages internal and external sources of ideas and takes them to market through multi...