Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
Publisher: McGraw-Hill
Number of Pages: 240
Published: 2008-09-29
List price: $27.95
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today’s empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins’s breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pin...