by Netop
This paper examines how online retailers can use a new hosted solution to harness the power of rich media audio, video and live chat to truly engage prospective customers, reducing confusion and increasing sales and service levels. E-Commerce shopping cart abandonment rates remain shockingly high with 62% of all potential purchasers abandoning their shopping carts. What’s behind the continued high attrition? Most experts agree that it’s customer confusion and lack of information exacerbated by poor online customer service options. Typical customer service mechanisms such as email, telephone support and text-only chat often lead to lengthy service times and frustrated customers. So, how do online retailers convert visitors into customers and replicate the type of service traditionally seen only in brick and mortar stores?
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Beyond Chat: How To Boost Online Sales with Rich Media Customer Engagement
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