John Arnold "E-Mail Marketing For Dummies"
January 2008 | English | ISBN-13: 978-0-470-19087-6 | 361 Pages | PDF | 9.21 MB
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer?