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Value Leadership The 7 Principles that Drive Corporate Value in Any Economy:

There is at least one truth in business: once a year, a consultant will draw a new road map to success. Now it’s the turn of Cohan (The Technology Leaders [1997]), who has developed a formula called Value Leadership, based on seven humane principles from treating people with respect to giving to the community. Eight companies meeting these criteria are used as examples, with specific deeds singled out: Goldman Sachs for its insistence on the importance of teamwork, starting with pre-MBA recruitment; Microsoft, for its struggle to control the spread of AIDS in Botswana (in tandem with Merck); and 3M, for devoting 15 percent to research and development. In arguing that all corporate good deeds and values are rewarded, Cohan links his research to financial performance.

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