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Ebook Share » Computers & IT
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Fetched: September 15th, 2008, 5:34am CEST
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Publisher: Butterworth-Heinemann
Language: English
ISBN: 0750687118
Paperback: 240 pages
Data: Apr 2008
Format: PDF
Description: While innovation in products and services continues apace, todays competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component ...
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