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Author(s): Sandra Oliver
ISBN: 9780749435417
Publisher: Kogan Page
Edition: 1
Date: 15 Dec 2001
Pages: 160

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

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