• ISBN: 9781588297716
• Publisher: Humana Press
• Edition: 1
• Date: 07 Mar 2008
• Pages: 220

For over forty years, mesenchymal stem cells (MSCs) have been scrutinized and studied, garnering much attention due to their broad therapeutic efficacy. In Mesenchymal Stem Cells: Methods and Protocols, leaders in the field were assembled to contribute detailed methodologies for the isolation and characterization of human and rodent MSCs. Recently, these vital cells have shown therapeutic benefits in the treatment of myocardial infarction, stroke, lung diseases, spinal cord injury and other neurological disorders, thus promising a boundless future in their study.

Cutting edge and easy to use, Mesenchymal Stem Cells: Methods and Protocols is the perfect resource for scientists attempting to pursue this important and ever-developing field of research.

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• ISBN: 9781603272131
• Publisher: Humana Press
• Edition: 1
• Date: 07 Mar 2008
• Pages: 297

The knowledge gained by studying germline stem cells, the source of human and animal reproduction, may find immediate application in preserving endangered wildlife, managing commercial livestock, overcoming fertility problems in humans, and treating testicular and ovary tumors. In Germline Stem Cells, leading experts explore the parameters that define germline stem cells and the mechanisms that regulate the cell behavior in order to better isolate, characterize and maintain them. Divided into two parts, the volume begins by providing protocols for germline stem cell identification and regulation in model organisms, and concludes with detailed chapters covering current techniques involving in vitro culture and the applications of the cells.

Comprehensive and cutting-edge, Germline Stem Cells is the perfect reference for scientists exploring this particular exciting and important subdivision in the fast-paced field of stem cell research.

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• ISBN: 9781588298997
• Publisher: Humana Press
• Edition: 1
• Date: 11 Oct 2007
• Pages: 236

Great disparities exist between organisms with regard to the relative ease of chromosomal mutagenesis and manipulation. In Chromosomal Mutagenesis, a team of experts provide a variety of chromosomal manipulation techniques, including insertional gene disruptions, gene knockouts, stimulated homologous recombination techniques and other novel tools, for both prokaryotic and eukaryotic organisms, and attempt to expand the genetic toolbox beyond model organisms. Following the format of the highly successful Methods in Molecular Biology format, each chapter offers step-by-step laboratory instructions, lists of the necessary equipment and reagents, and tips on troubleshooting and avoiding known pitfalls.

Comprehensive and cutting-edge, Chromosomal Mutagenesis covers state-of-the-art techniques that are staged to expand, if not revolutionize, genetic analysis in the long neglected and relevant cell types.

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• Author(s): Steve Fraser
• ISBN: 9780066620480
• Publisher: HarperCollins
• Edition: 1
• Date: 01 Feb 2005
• Pages: 752

Wall Street is a window into the soul of America and a battleground for a clash of the nation's values. So writes Steve Fraser, author of the epic book Every Man a Speculator . Fraser sets out to chronicle not so much the history of the "Street" itself, but its place in American society. Since the founding of United States, he says, Wall Street has been the place where Americans have wrestled with their beliefs about work and play, democracy and capitalism, gambling and investment, equality and freedom, God and mammon, heroes and villains.

This is an ambitious, fascinating tale peopled with infamous confidence men, cold-hearted fraudsters, and ruined speculators, through whose eyes Fraser tells virtually an alternative history of America. The 721-page book starts with William Duer, the country's original market swindler, who manipulated government bonds after the Revolution and died in debtors' prison. Duer's frauds left a deep suspicion of Wall Street among many of America's Founding Fathers and the general public. That suspicion only intensified, Fraser writes, after the panic of 1873, which Mark Twain satirized in his novel The Gilded Age , and the 1929 crash, after which Wall Street came under public supervision for the first time. After World War II, the Street staged a remarkable turnaround, as its "wise men" became key figures behind the Marshall Plan, NATO, the World Bank, and the International Monetary Fund. Today, despite the dot-com crash and corporate-fraud scandals, Fraser writes that Wall Street has still managed to retain a positive image in America's new "shareholder society." But he concludes on a dark tone expressing concerns about "gathering thunderclouds of world economic disturbance." He warns that any future market crash could plunge the Street back into disgrace while also reviving the political extremism and fascism of the 1930s. Fraser's elegantly written book manages to be both entertaining and thought-provoking. --Alex Roslin

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• Author(s): Russell Lawson
• ISBN: 9780749444686
• Publisher: Kogan Page
• Date: 02 Feb 2006
• Pages: 184

A "hands-on" workbook, deliberately written in a practical, interactive way to help small businesses achieve tangible, bottom-line benefits.

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• ISBN: 9780195125955
• Publisher: Oxford University Press, USA
• Date: 02 Aug 2001
• Pages: 856

The Encyclopedia of Rhetoric is a comprehensive survey of the latest research--as well as the foundational teachings--in this broad field. Featuring 150 original, signed articles by leading scholars from many different fields of study it brings together knowledge from classics, philosophy,
literature, literary theory, cultural studies, speech and communications.
The Encyclopedia surveys basic concepts (speaker, style and audience); elements; genres; terms (fallacies, figures of speech); and the rhetoric of non-Western cultures and cultural movements. It covers rhetoric as the art of proof and persuasion; as the language of public speech and communication;
and as a theoretical approach and critical tool used in the study of literature, art, and culture at large, including new forms of communication such as the internet.
The Encyclopedia is the most wide ranging reference work of its kind, combining theory, history, and practice, with a special emphasis on public speaking, performance and communication. Cross-references, bibliographies after each article, and synoptic and topical indexes further enhance the work.
Written for students, teachers, scholars and writers the Encyclopedia of Rhetoric is the definitive reference work on this powerful discipline.

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• Author(s): Jackie Jarvis
• ISBN: 9781845281670
• Publisher: How to Books
• Date: 30 Apr 2007
• Pages: 244

The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions, it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: understand your market place, your competition and your customer; create solid, reasoned foundations for your business; develop your marketing message on credible foundations; decide on the most effective marketing methods for your business; attract new customers, and boost business with existing customers; build your business profile so that it's always working for you; get the right pricing in place; and, complete your marketing plan and create a successful marketing system. The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen.

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• Author(s): Duncan Brown, Nick Hayes
• ISBN: 9780750686006
• Publisher: Butterworth-Heinemann
• Edition: 1
• Date: 23 Jan 2008
• Pages: 256

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.

The ecosystems this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-

As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge

The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.

Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched.

Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great

Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively

Influencers can be influenced the question is how to get to them to generate market awareness, leads and address sales barriers

Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

Influencer Marketing is one of the first books to give an overview of one of the most important and fastest growing marketing techniques to have emerged in the last ten years.

Influencer Marketing is the discipline of engaging with key individuals in order to influence a market?s buying propensity. This may be through increasing awareness, creating sales leads and addressing sales objections through marketing activities. Importantly, influencers may not be buyers, and may not actually make the final buying decision. But they influence decision makers through their advice, experience, opinion and research.

The book exposes a range of key issues not yet widely understood by marketers:

1. A firm?s influencers are not obvious.

2. Influencers are neutral. The potential for countering sales objections through influencers is immense

4. Influence cannot be bought- what is the value of celebrity- based marketing campaigns?

5. Mass media influencer is waning, blogs and wikis are increasing.

7. Influencer Marketing is related to word-of-mouth and relationship marketing

It will be essential reading for managers and students, and is packed with real world cases and examples based on the author's wide experience and their work with leading companies such as Nokia, Pedigree Foods, IBM, and Chevron.

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• Author(s): Sue Nugus
• ISBN: 9780750663557
• Publisher: CIMA Publishing
• Date: 08 Dec 2005
• Pages: 192

Excel for Financial Planning covers all aspects of budget preparation, from designing and creating a budgetary control system, consolidating data and working with spreadsheets.

Now fully updated to include the latest version of Excel and includes a useful CD-ROM containing worked examples and spreadsheet templates, for easy budgeting.

For all qualified and part qualified management accountants who use Excel on a daily basis in budget planning, this book is a must. It contains a wealth of practical examples, tips, new techniques all designed to help you quickly exploit and master Excel to its full advantage and therefore use spreadsheets for more effective management accounting in your firm.

* Provides quick, useful guidance on how to use Excel in management accounting
* Covers basic principles of budgetary control
* Explains the latest techniques for the design and creation of budgets

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• Author(s): Christopher Gergen, Gregg Vanourek
• ISBN: 9780787988623
• Publisher: Jossey-Bass
• Date: 07 Mar 2008
• Pages: 256

"An inspirational and practical guide for anyone who wants to incorporate the dynamic skills of entrepreneurs into their own lives and work.

A new generation of "life entrepreneurs" is emerging: people who apply their vision, talents, creativity, and energy not only to their work but to their entire lives, changing the world for themselves and those around them. In this book, successful entrepreneurs Christopher Gergen and Gregg Vanourek draw on numerous interviews with fifty-five leading entrepreneurs worldwide as well as the wisdom of multiple thought leaders to provide vivid examples, moving vignettes, concrete frameworks, and practical strategies for revving up our work and play through entrepreneurial leadership. This book starts by providing strategies for integrating life, work, and purpose and ends by capturing the implications of the current entrepreneurial boom for our workplaces, learning institutions, communities, and families.

Christopher Gergen (Washington, D.C.) is a founding partner of New Mountain Ventures, co-founder and chairman of SMARTHINKING, Adjunct Professor and Director of the Entrepreneurial Leadership Initiative at Duke University, and a life-long entrepreneur,

Gregg Vanourek (Thornton, CO) is a founding partner of New Mountain Ventures, former CEO of Vanourek Consulting Solutions, and former Senior Vice President of School Development for K12 Inc."

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• Author(s): A. J. Monte, Rick Swope
• ISBN: 9780470138977
• Publisher: Wiley
• Date: 02 Jan 2008
• Pages: 318

The Market Guys' Five Points for Trading Success is based on a philosophy developed by Swope and Monte that focuses on the basics of trading. In fact, they developed their Five Points for Success to keep traders focused on the five points that really matter when it comes to trading: 1. Trade in the direction of the trend; 2. Establish a clear support level so you can determine where you will exit if the trade moves against you; 3. Be sure the pivot point is going up on the day you buy; 4. Calculate your maximum loss as 10f your account value; 5. Take action -- once you buy your stock, place your stop loss order below the support level. These five lessons were developed by Monte and Swope during their own years as traders, as well as through their years speaking to hundreds of thousands of traders (both amateur and professional) during seminars. In The Market Guys' Five Points for Trading Success, Monte and Swope touch upon some of the biggest issues in the field, including the emotional and psychological issues related to trading, technical analysis techniques, and how to find the right broker.

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• Author(s): Pradyot Patnaik
• ISBN: 9780071410601
• Publisher: McGraw-Hill Professional
• Edition: 2
• Date: 28 May 2004
• Pages: 1280

This essential on-the-job resource for the analytical chemist has been revised and updated with 40% new material. Readers will find all the conventional wet and instrumental techniques in one exhaustive reference along with all the critical data needed to apply them. Worked examples, troubleshooting tips, and numerous tables and charts are provided for easy access to the data.

* The most up-to-date and complete guide to analytical chemistry available today
* NEW: 3 major chapters on Analysis of Indoor Air, Analysis of Pesticides, Analysis of Trace Metals

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• Author(s): Kenneth D. Weiss
• ISBN: 9780470120477
• Publisher: Wiley
• Edition: 4
• Date: 21 Dec 2007
• Pages: 320

This bestselling, up-to-date guide shows you how to start your own import/export business, from researching a raw idea to a successful launch to ongoing, profitable business operations. Complete with real-life examples from importers and exporters, it helps you every step of the way, from targeting a market and preparing a business plan to dealing with foreign currencies, shipping procedures, customs requirements, and more. It also shares tips to help you take advantage of NAFTA and other trade pacts, plus online resources to help you start and grow your business.

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• Author(s): Eric B. Baum
• ISBN: 9780262025485
• Publisher: The MIT Press
• Date: 01 Jan 2004
• Pages: 492

In What Is Thought? Eric Baum proposes a computational explanation of thought. Just as Erwin Schrodinger in his classic 1944 work What Is Life? argued ten years before the discovery of DNA that life must be explainable at a fundamental level by physics and chemistry, Baum contends that the present-day inability of computer science to explain thought and meaning is no reason to doubt there can be such an explanation. Baum argues that the complexity of mind is the outcome of evolution, which has built thought processes that act unlike the standard algorithms of computer science and that to understand the mind we need to understand these thought processes and the evolutionary process that produced them in computational terms.

Baum proposes that underlying mind is a complex but compact program that corresponds to the underlying structure of the world. He argues further that the mind is essentially programmed by DNA. We learn more rapidly than computer scientists have so far been able to explain because the DNA code has programmed the mind to deal only with meaningful possibilities. Thus the mind understands by exploiting semantics, or meaning, for the purposes of computation; constraints are built in so that although there are myriad possibilities, only a few make sense. Evolution discovered corresponding subroutines or shortcuts to speed up its processes and to construct creatures whose survival depends on making the right choice quickly. Baum argues that the structure and nature of thought, meaning, sensation, and consciousness therefore arise naturally from the evolution of programs that exploit the compact structure of the world.

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• Author(s): Steve Zim, Steve Steinberg
• ISBN: 9780470174036
• Publisher: Wiley
• Date: 02 Jan 2008
• Pages: 264

Wouldn't you love to have the body of a movie star without spending countless hours working out to get there? Top Hollywood trainer and Weekend Today fitness expert Steve Zim shows you how to sculpt a phenomenal physique faster and easier than you ever thought possible. In just thirty minutes a day, three times a week, Zim's revolutionary combined cardio and weight-training program will help you ramp up your metabolic rate, burn fat faster than conventional workouts, and produce the body of your dreams.

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• Author(s): James L. Bickford
• ISBN: 9780071498142
• Publisher: McGraw-Hill
• Edition: 1
• Date: 05 Dec 2007
• Pages: 368

More than $2 trillion is traded in the foreign exchange every day, and many experts believe this figure will double in the next five years. Fortunately for spot currency traders, the high-volume periods in this market are predictably moved by information released from government and informational agencies, typically on Wednesdays and Fridays at 8:30 a.m. Knowing this gives the Forex trader tremendous analytical advantage, and in Forex Shockwave Analysis , veteran online spot currency trader James Bickford offers reliable techniques and know-how to capitalize on the violent disruptions that happen at these times.

When a severe breakout up or down occurs in an otherwise well-behaved time series, it's called a shockwave, and Forex Shockwave Analysis offers unprecedented focus on identifying, analyzing, and categorizing this unique pattern in the foreign exchange market. It not only helps independent investors isolate and recognize recurring shockwave personality traits, but it also gives insight into the reactive phase immediately following the shockwave. Fundamental analysis is covered to provide complete coverage, but playing this market's action can be most highly profitable when the streaming data available today is used to reveal critical properties and characteristics about the underlying currency pair. This book equips you with the four most important methods of technical analysis:

• Pattern recognition
• Econometric models
• Crossover trading systems
• Wave theory

Forex Shockwave Analysis is packed with practical information for mastering shockwave trading, including a refined minimum reversal algorithm that converts raw security data (OHLC quotes) to swing data, numerous charts and diagnoses based on activity, range, and interaction, as well as fifteen case studies demonstrating how covered material works in the real world. This highly visual book is also outstandingly designed to serve as a computer-side reference that equips you with eleven appendices filled with all the tools you need to gain a distinct advantage while working online in your currency trading platform.

Shockwaves occur over the course of a few minutes, and with Forex Shockwave Analysis , you can effectively profit off them for a lifetime.

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• Author(s): Leonid V. Azaroff
• ISBN: 9789810223670
• Publisher: World Scientific Publishing Company
• Date: 27 Dec 1996
• Pages: 243

In easy-to-follow conversational language, this book reveals the mysteries of physics and tells about the physicists who made it possible, from the discovery of the laws of gravity by Isaac Newton and the construction of the first electric battery by Alessandro Volta, to the present century's development of solid-state electronics, nuclear arms and nuclear reactors, lasers, etc. The evolution of physics during four centuries is related in sixteen conversations that actually took place between the author, a professor of physics, and his wife, an intelligent listener not familiar with the subject. By asking questions and interjecting her own observations, she insists on sufficient clarity in the presentation so as to make the somewhat difficult seeming topics clearly understandable.

Each breakfast topic can be read separately in less time than it takes to eat the meal. Anyone who has avoided studying physics so far, for whatever reason, (and this includes the au! thor's wife) will gain an insight into what physics is and what physicists do. This book may also serve to refresh the understanding of those who have forgotten what they may have learned or who previously failed to fully grasp the subject. A glossary of commonly used terms at the back of the book provides a convenient reference to most of the concepts presented.

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• Author(s): Mark P. Silverman
• ISBN: 9783540718833
• Publisher: Springer
• Edition: 1
• Date: 25 Feb 2008
• Pages: 379

Coherence, entanglement, and interference arise from quantum superposition, the most distinctive and puzzling feature of quantum physics. Silverman, whose extensive experimental and theoretical work has helped elucidate these processes, presents a clear and engaging discussion of the role of quantum superposition in diverse quantum phenomena such as the wavelike nature of particle propagation, indistinguishability of identical particles, nonlocal interactions of correlated particles, topological effects of magnetic fields, and chiral asymmetry in nature. He also examines how macroscopic quantum coherence may be able to extricate physics from its most challenging quandary, the collapse of a massive degenerate star to a singularity in space in which the laws of physics break down.

Explained by a physicist with a concern for clarity and experimental achievability, the extraordinary nature of quantum superposition will fascinate the reader not only for its apparent strangeness, but also for its comprehensibility.

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• Author(s): T.J. Fitikides
• ISBN: 9780582344587
• Publisher: Longman
• Date: 22 Mar 2000
• Pages: 208

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• ISBN: 9780851996790
• Publisher: CABI
• Edition: 1
• Date: 16 Oct 2003
• Pages: 434

Molecular nutrition (the study of interactions between nutrients and various intracellular and extracellular molecules) is one of the most rapidly developing fields in nutritional science. Ultimately, molecular nutrition research will reveal how nutrients may affect fundamental processes such
as DNA repair, cell proliferation, and apoptosis. The book contains contributions from leading international experts, and reviews the most important and latest research from various areas of molecular nutrition.

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• Author(s): N. Emrah Aydinonat
• ISBN: 9780415417839
• Publisher: Routledge
• Edition: 1
• Date: 10 Jun 2008
• Pages: 256

This is a book about the most popular, prominent and controversial concept in economics: the invisible hand. The book questions, examines and explicates the strengths and weaknesses of the concept by way of analyzing its paradigmatic examples such as Carl Mengers Origin of Money and Thomas Schellings famous checkerboard model of residential segregation. Based on this analysis, it provides a fresh look at the philosophical literature on models and explanation and develops a philosophical framework for interpreting invisible-hand type of explanations in economics and elsewhere. Finally, the book applies this framework to recent game theoretic models of institutions and outlines the way in which they should be evaluated.

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• Author(s): John T.O. Kirk
• ISBN: 9780643093911
• Publisher: CSIRO Publishing
• Date: 31 Oct 2007
• Pages: 272

How did the cosmos, and our own special part of it, come to be? How did life emerge and how did we arise within it? What can we say about the essential nature of the physical world? What can be said about the physical basis of consciousness? What can science tell or not tell us about the nature and origin of physical and biological reality?

Science and Certainty clears away the many misunderstandings surrounding these questions. The book addresses why certain areas of science cause concern to many people today in particular, those which seem to have implications for the meaning of human existence, and for our significance on this planet and in the universe as a whole. It also examines the tension that can exist between scientific and religious belief systems.

Science and Certainty offers an account of what science does, in fact, ask us to believe about the most fundamental aspects of reality and, therefore, the implications of accepting the scientific world view. The author also includes a historical and philosophical background to a number of environmental issues and argues that it is only through science that we can hope to solve these problems.

This book will appeal to popular science readers, those with an interest in the environment and the implications of science for the meaning of human existence, as well as students of environmental studies, philosophy, ethics and theology.

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• Author(s): Roald Dahl
• ISBN: 9780060852733
• Publisher: HarperChildrensAudio
• Date: 01 Feb 2006

"Well, first of all, " said the BFG, "human beans is not really believing in giants, is they? Human beans is not thinking we exist."

Sophie discovers that giants not only exist, but that there are a great many of them who like to guzzle and swallomp nice little chiddlers. But not the Big Friendly Giant. He and Sophie cook up an ingenious plot to free the world of troggle-humping -- forever.

Performed by Natasha Richardson

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• Author(s): Donald C Rizzo
• ISBN: 9780766804982
• Publisher: Cengage Delmar Learning
• Edition: 1
• Date: 01 Aug 2000
• Pages: 496

This new full-color book is organized according to body functions, and focuses on the body working together to promote homeostasis. Essential laboratory exercises included at the end of chapters provide hands-on lab experience. Key terms with phonetic pronunciations help build vocabulary. Essential laboratory exercises included at the end of chapters provide hands-on lab experience. Key terms with phonetic pronunciations help build vocabulary. Free CD-ROM with each text provides additional practice through several types of activities and games for learning anatomy and physiology. Instant feedback helps the reader learn more quickly by explaining why an answer is correct or incorrect.

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