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Author(s): Subhash C. Jain
ISBN: 9780759338715
Publisher: South-Western Pub
Edition: 7
Date: 23 Jun 2004
Pages: 935

Written for the capstone course in Marketing or Marketing Strategy. Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing stratgey from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

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