• Author(s): Tom Searcy, Barbara Weaver Smith
• ISBN: 9780470182697
• Publisher: Wiley
• Date: 02 Jan 2008
• Pages: 262

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

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• Author(s): Don Snellgrove
• ISBN: 9780470120835
• Publisher: Wiley
• Date: 09 Jan 2008
• Pages: 142

Selective Forex Trading skillfully outlines author Don Snellgrove’s S90/Crossover: an independently verified technical indicator that has provided traders with the ability to achieve over 100 consecutive Forex trades without a single loss. Whether you’re a seasoned professional or just getting started, this approach—which is based on historical resistance and support points within a trading range—can assist you in entering and exiting positions for the greatest profits possible.

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• Author(s): Ari Kiev
• ISBN: 9780470181683
• Publisher: Wiley
• Date: 14 Dec 2007
• Pages: 224

In Mastering Trading Stress , author Ari Kiev—a psychiatrist who specializes in stress management and works extensively with traders—offers examples, transcripts of conversations, and personality profiles of real-life traders to illustrate how stress affects their ability to perform at their best. Drawing on his vast experience, Kiev describes a variety of practical techniques that can be used to handle destructive emotions and out-of-control feelings, including his “Most Basic” stress busters, and tells what to do if a breakdown should occur.

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• Author(s): Luke Sullivan
• ISBN: 9780470190739
• Publisher: Wiley
• Edition: 3
• Date: 08 Feb 2008
• Pages: 352

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

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• ISBN: 9780727917737
• Publisher: BMJ Books
• Edition: 1
• Date: 28 Nov 2006
• Pages: 472

Anaesthesia Science presents the scientific foundations upon which the clinical practice of anaesthesia and care of the critically ill are based.

• Written on the basis that basic science underlies the practice of anaesthesia


• Contributors include some of the world’s most eminent anaesthesiologists


• Provides coverage on less well appreciated aspects of the subject, such as the microcirculation, multi-organ failure, and the theory of pain


• Thoroughly integrates the clinical practice of anaesthesia with basic sciences, providing all the information needed in one convenient source


• Based on the Fellowship of the Royal College of Anaesthetists (FRCA) syllabus and aimed at trainee anaesthetists preparing for the FRCA, the European Diploma of Anaesthesiology and other equivalent examinations.

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• Author(s): Michael Masterson
• ISBN: 9780470182024
• Publisher: Wiley
• Date: 02 Jan 2008
• Pages: 375

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

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• Author(s): Terrence L. Gargiulo
• ISBN: 9780787985356
• Publisher: Pfeiffer
• Date: 20 Jul 2007
• Pages: 240

Terence Gargiulo's 'breakthrough' communications and storytelling are amply demonstrated with dozens of corporate examples. And the best part? Gargiulo shows us, step by step, how to create this storytelling communication magic in our own organizations. The competencies assessed by the instrument represent the nine essential communication behaviors that need to be developed and cultivated in all of today’s leaders and managers: Modeling, Telling, Selecting, Indexing, Synthesizing, Reflecting, Eliciting, Listening and Observing.

Once Upon a Time will show you how to develop exceptional communication skills, and it will serve as an invaluable resource for helping others do the same. Stories are a natural part of how we communicate. Yet many of us are unaware of the different ways we use stories. This book will take the intuitive aspects of communicating through stories and break it down into repeatable practices and essential competencies. The story-based activities in the second half of the book will give you powerful, easy to lead, structured, experiential exercises that can be used in a variety of settings and for lots of different purposes that go beyond training.

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• Author(s): Beth Goldstein
• ISBN: 9780071477185
• Publisher: McGraw-Hill
• Edition: 1
• Date: 23 Jul 2007
• Pages: 322

Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

• Develop targeted customer profiles using affordable market research techniques
• Get inside the heads of customers and learn what makes them tick
• Navigate your marketplace and turn obstacles into opportunities
• Establish winning partnerships that support your company's growth
• Sell your brand to the world using brochures, Web sites, direct mail, and advertising

“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

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• ISBN: 9781588298713
• Publisher: Humana Press
• Edition: 2
• Date: 25 Feb 2008
• Pages: 532

Since the first edition, published in 2001, genomics research has taken great strides. In Genomics Protocols, 2nd Edition , a team of expert researchers share the most current information in a field that has recently switched emphasis from gene identification to functional genomics and the characterization of genes and gene products. This volume approaches its complex subject with a broad perspective to supply its reader with a vital overview of genomics and its derivative fields, with a focus on pivotal issues such as data analysis. Following the highly successful Methods in Molecular Biology™ series format, the chapters provide easy-to-follow laboratory protocols, lists of the necessary materials, and the excellent Notes section, which offers tips on troubleshooting and avoiding known pitfalls.

Expansive and current, Genomics Protocols, 2nd Edition is the perfect update for researchers working in this integral, growing field.

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• Author(s): Anton Posch
• ISBN: 9781588297228
• Publisher: Humana Press
• Edition: 1
• Date: 19 Mar 2008
• Pages: 554

The complex nature of proteins often requires a multitude of sample preparation options. In 2D PAGE: Sample Preparation and Fractionation, Volumes 1 & 2 , Dr. Anton Posch presents a broad coverage of the principles and recent developments of sample preparation and fractionation tools in Expression Proteomics and specifically for two-dimensional electrophoresis (2-DE). Detailed laboratory methods describe the process of sample fractionation used to reduce the complexity of the protein sample and the methods of 2-DE analysis and a broad variety of gel-free mass spectrometry-based technologies to detect previously undetectable proteins. Vital information regarding protein isolation and preparation for reproducible proteome analysis previously overlooked by scientists has been clearly laid out in this pioneering two-volume set. Volume 1 focuses on the basics of sample preparation and protein labeling techniques with an emphasis on fractionation by chemical reagents, chromatography, and electrophoresis methods. The inclusion of meticulous enrichment strategies further aids the protein researcher.

Invaluable for students of Biochemistry, Biomedicine, Biology and Genomics and essential for the practicing scientists, 2D PAGE: Sample Preparation and Fractionation, Volumes 1 & 2  delve into the study of proteins with comprehensive and in depth methods and protocols to provide a greater understanding of this intricate and complicated field.

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• Author(s): Aswath Damodaran
• ISBN: 9780471304654
• Publisher: Wiley
• Edition: 1
• Date: 31 Mar 1994
• Pages: 464

Pick the right model for the right moment every time. Whatever your investment philosophy and goals, you’ve probably had trouble at one time or another in measuring the value of a particular asset. Maybe you’ve been wary of the effectiveness of all the valuation models out there and relied on the "guesstimate" approach or simply picked the wrong model for the asset under consideration. Whatever past problems you may have encountered, Damodaran on Valuation will not only convince you of the vitality of the many valuation models available to you, it will help ensure that you develop the acumen needed to select the right model for any valuation scenario. Written by a gifted teacher and respected valuation authority, Damodaran on Valuation offers an overview of the three basic valuation approaches—discounted cash flow, relative, and contingent claim valuation—and the models within these classes. Using plenty of real-world case studies, it explains the purpose of each model, its pros and cons, the steps involved in applying it, and the types of firms to which it is most suited. Soon, you’ll have a solid, practical grasp of tools designed to help you estimate the cost of equity, estimate growth rates, value equity, measure free cash flows to equity, value firms, estimate the value of assets via pricing of comparable assets, and measure the value of assets with option-like characteristics. No model is foolproof. And every valuation is vulnerable to changes in the environment, the economy, and the asset itself. But with Damodaran on Valuation at your side, you can be certain that you’ll have every weapon at your disposal in the battle to accurately determine the value of an asset and to make the right financial decisions under pressure.

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• Author(s): Vicki Urquhart, Monette Mciver
• ISBN: 9781416601715
• Publisher: Association for Supervision & Curriculum Deve
• Date: 27 May 2005
• Pages: 170

Most educators intuitively understand the critical relationship between thinking and writing: writing allows us to express what we think, but the very act of writing spurs a process of exploration that changes our thinking and helps us learn.

Teaching Writing in the Content Areas examines nearly 30 years of research to identify how teachers can incorporate writing instruction that helps students master the course content and improve their overall achievement. Building on the recommendations of the National Commission on Writing, authors Vicki Urquhart and Monette McIver introduce four critical issues teachers should address when they include writing in their content courses:

• Creating a positive environment for the feedback and guidance students need at various stages, including prewriting, drafting, revising, and editing
• Monitoring and assessing how much students are learning through their writing
• Choosing computer programs that best enhance the writing process
• Strengthening their knowledge of course content and their own writing skills

The authors also provide 35 classroom strategies, practices, and handouts that teachers can easily implement in most subject areas or grade levels. From prewriting guides and work sheets to instructional guidance and analysis, the strategies offer realistic options to help teachers tailor writing assignments and instruction to the needs of each class.

Teaching Writing in the Content Areas is more than a primer for teaching the mechanics of writing; it is a research-based guide to regularly engaging students in writing that pushes them to express themselves clearly, to explore new ideas, and to become critical thinkers.

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• Author(s): Alastair Campbell
• ISBN: 9780091796297
• Publisher: Hutchinson
• Date: 09 Jul 2007
• Pages: 816

The Blair Years is the most compelling and revealing account of contemporary politics you will ever read. Taken from Alastair Campbell’s daily diaries, it charts the rise of New Labour and the tumultuous years of Tony Blair’s leadership, providing the first important record of a remarkable decade in our national life.

Here are the defining events of our time, from Labour’s new dawn to the war on terror, from the death of Diana to negotiations for peace in Northern Ireland, from Kosovo, Afghanistan and Iraq, through to the Hutton Inquiry of 2003, the year Campbell resigned his position at No 10. But above all here is Tony Blair up close and personal, taking the decisions that affected the lives of millions, under relentless and often hostile pressure.

Often described as the second most powerful figure in Britain, Alastair Campbell is no stranger to controversy. Feared and admired in equal measure, hated by some, he was pivotal to the founding of New Labour and the sensational election victory of 1997. As Blair’s press secretary, strategist and trusted confidant, Campbell spent more waking hours alongside the Prime Minister than anyone. His diaries – at times brutally frank, often funny, always compelling – take the reader right to the heart of government.

The Blair Years is a story of politics in the raw, of progress and setback, of reputations made and destroyed, under the relentless scrutiny of a 24-hour media. Unflinchingly told, it covers the crises and scandals, the rows and resignations, the ups and downs of Britain’s hothouse politics. But amid the big events are insights and observations that make this a remarkably human portrayal of some of the most powerful people in the world.

There has never been so riveting a book about life at the very top, nor a more human book about politics, told by a man who saw it all.

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• ISBN: 9781588298461
• Publisher: Humana Press
• Edition: 2
• Date: 01 Feb 2008
• Pages: 408

Although there has been an explosion of interest and technology in the study of neural stem cells, many questions related to stem cell properties and neural stem cell lineage and differentiation still linger.  Neural Stem Cells, 2nd Edition revises and expands upon the successful first edition in order to provide the most current, cutting-edge methods of today for the scientists working to answer these questions.  The use of these step-by-step, readily reproducible laboratory protocols will allow investigators to produce pure populations that can serve as a means of understanding the biology of neural stem cells and adapting them for transplantation into disease models.  In addition to the topics covered in the first edition, this new volume provides recently developed alternative methods for both human and rodent NSCs, along with chapters on karyotyping, migration, apoptosis, and NSC markers. Following the Methods in Molecular Biology™ series format, each chapter has an extended introduction for background, a list of necessary materials, and tips on troubleshooting and avoiding known pitfalls.

Comprehensive and current, Neural Stem Cells, 2nd Edition is an excellent source of information and inspiration for scientists longing to use these powerful cells against neurogenetic and neurodegenerative diseases.

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• ISBN: 9781934115237
• Publisher: Humana Press
• Edition: 1
• Date: 11 Mar 2008
• Pages: 20

Within the pharmaceutical industry, the improvement of drug discovery and development efficiency and the expected personalization of medicine have become vitally important issues. In Biomarker Methods in Drug Discovery and Development, expert researchers provide a tool box for those who have a general interest in biomarker research and for those currently specializing in certain technologies but desiring an understanding of other available methodologies. Its chapters include validated, mature methods as well as new, incredibly promising protocols which aim to apply multiple technologies at different molecular levels in order to surmount the monumental and complex task of transforming the pharmaceutical research and development processes. As a volume in the Methods in Pharmacology and Toxicology™ series, this book offers user-friendly, step-by-step laboratory protocols for readily reproducible experiments.

Comprehensive and state-of-the-art, Biomarker Methods in Drug Discovery and Development is the perfect biomarker technical guideline and reference to stimulate more exciting biomarker research and technology development.

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• ISBN: 9781588299314
• Publisher: Humana Press
• Edition: 1
• Date: 17 Dec 2007
• Pages: 300

The advent of the postgenome era has brought a remarkable evolution in modern plant embryology. In Plant Embryogenesis, the authors focus on the common developmental process and compile novel tools and methods designed specifically for studying plant embryogenesis. In each chapter, detailed outlines of model embryonic systems are provided, as well as cutting-edge cellular, genetic and molecular mechanisms. This important book gives insight into the methods used in studying the transformation of phylogenetically-conserved embryonic patterns into flora’s astounding diversity of growth forms today. Invaluable to those new to the field and inspiring to full-fledged plant embryologists, Plant Embryogenesis provides today’s most comprehensive platform to the understanding of plant embryo development.

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• ISBN: 9781588295392
• Publisher: Humana Press
• Edition: 1
• Date: 25 Feb 2008
• Pages: 832

Capillary Electrophoresis: Methods and Protocols  presents a selection of current capillary electrophoresis methods used to separate representative types of molecules and particles and in combination with different detection techniques. The volume is intended for beginners in the field and provides overviews of each technique and a starting point for the exploration of the defined literature on the different application topics. As a beginning text, each technique is explained in simple terms, assuming only minimal previous knowledge of the methods. A Notes section accompanies each chapter and addresses problems that may occur and how to overcome them.

In Part I, Analyte-Oriented, contributors present methods and protocols based on sample type and size for inorganic and organic small ions, anionic, cationic, and neutral pollutants and pharmaceuticals, sugars, amino acids, nucleotides and DNA, and synthetic copolymers up to microorganisms. In Part II, Methods-Oriented, authors present the more methodological descriptions of particular and new CE techniques including CZE, MEKC/MECC, CEC, affinity CE, coating and online concentration techniques, single-cell analysis, and multidimensional techniques.  Comprehensive and timely, Capillary Electrophoresis: Methods and Protocols is ideal for researchers looking for a beginning text on capillary electrophoresis methods.

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• ISBN: 9780470010143
• Publisher: Wiley
• Edition: 2
• Date: 17 Jan 2007
• Pages: 784

Now published in its Second Edition, the Textbook of Clinical Trials offers detailed coverage of trial methodology in diverse areas of medicine in a single comprehensive volume.

Praise for the First Edition:

"... very useful as an introduction to clinical research, or for those planning specific studies within therapeutic or disease areas."  BRITISH JOURNAL OF SURGERY, Vol. 92, No. 2, February 2005

The book’s main concept is to describe the impact of clinical trials on the practice of medicine. It separates the information by therapeutic area because the impact of clinical trials, the problems encountered, and the numbers of trials in existence vary tremendously from specialty to specialty. The sections provide a background to the disease area and general clinical trial methodology before concentrating on particular problems experienced in that area.  Specific examples are used throughout to address these issues.

The Textbook of Clinical Trials, Second Edition : 

• Highlights the various ways clinical trials have influenced the practice of medicine in many therapeutic areas
• Describes the challenges posed by those conducting clinical trials over a range of medical specialities and allied fields
• Additional therapeutic areas are included in this Second Edition to fill gaps in the First Edition as the number and complexity of trials increases in this rapidly developing area
• Newly covered or updated in the Second Edition: general surgery, plastic surgery, aesthetic surgery, palliative care, primary care, anaesthesia and pain, transfusion, wound healing, maternal and perinatal health, early termination, organ transplants, ophthalmology, epilepsy, infectious disease, neuro-oncology, adrenal, thyroid and urological cancers, as well as a chapter on the Cochrane network

An invaluable resource for pharmaceutical companies, the Textbook of Clinical Trials, Second Edition appeals to those working in contract research organizations, medical departments and in the area of public health and health science alike.

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• Author(s): Jim McCarter, Jacqui Salerno Mabin
• ISBN: 9780470184967
• Publisher: For Dummies
• Date: 26 Dec 2007
• Pages: 366

This is supposed to be the age of instant and constant communication, right? And if you have a business, belong to an organization, or have a cause you want to promote, a great-looking flyer or brochure can say a lot.

If you have Microsoft Office Professional, Small Business, or Ultimate on your PC, you already have a great communication tool hidden inside—Publisher 2007. Use it to promote your organization with newsletters, cards, and brochures. This book gets you started with Publisher basics so you can start communicating with your public.

Chances are you’re not planning to become a Publisher guru; you just want to use Publisher to get some things done. Then Microsoft Office Publisher 2007 For Dummies is just the book for you! It has just what you need to know to

• Understand design basics and plan a page
• Set up a flyer or publication and place text and pictures where they work best
• Use various Publisher templates
• Incorporate images and files from other programs
• Build Web sites with Publisher
• Prepare your creations for printing or posting online

Whether you’re selling a product or service, getting the word out about a not-for-profit organization, or helping out your church, synagogue, or school, Microsoft Office Publisher 2007 For Dummies makes it easy.

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• Author(s): Rick Hallihan
• ISBN: 9780470186251
• Publisher: Wiley
• Date: 10 Jan 2008
• Pages: 287

Your home network contains vital files for your life in today's digital world — photos, records, personal correspondence, music. This guide shows you how to back up those files and access them from anywhere using Windows Home Server. It helps you define your needs and choose the right product, install and set up Windows Home Server, create and use accounts and permissions, manage automatic backups, set up a system to facilitate data storage, recover lost data, and keep your network healthy.

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• Author(s): Edward C. Baig, Bob LeVitus
• ISBN: 9780470174692
• Publisher: For Dummies
• Date: 26 Sep 2007
• Pages: 240

Get up to speed fast with this full-color guide to Apple’s revolutionary new mobile phone– widescreen video iPod–Internet communications device.

Announced to great fanfare, Apple’s iPhone promises to reinvent the market for portable electronic devices, combining mobile phone, music and video player, digital camera, Internet browser, and e-mail in a single sleekly designed, brilliantly engineered package. Illustrated throughout with full-color screen shots and illustrations, this fun and easy guide helps you make the most of all the features of this pioneering device.

Discover how to:

• Make and receive phone calls
• Set up iTunes and your iPod
• Buy music and videos
• Play podcasts, music, videos, and photo slideshows
• Browse the Internet
• Send and receive e-mails and instant messages
• Take and organize photos
• Sync with your desktop
• Troubleshoot common problems

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• Author(s): Edward C. Baig, Bob LeVitus
• ISBN: 9780470174692
• Publisher: For Dummies
• Date: 26 Sep 2007
• Pages: 240

Get up to speed fast with this full-color guide to Apple’s revolutionary new mobile phone– widescreen video iPod–Internet communications device.

Announced to great fanfare, Apple’s iPhone promises to reinvent the market for portable electronic devices, combining mobile phone, music and video player, digital camera, Internet browser, and e-mail in a single sleekly designed, brilliantly engineered package. Illustrated throughout with full-color screen shots and illustrations, this fun and easy guide helps you make the most of all the features of this pioneering device.

Discover how to:

• Make and receive phone calls
• Set up iTunes and your iPod
• Buy music and videos
• Play podcasts, music, videos, and photo slideshows
• Browse the Internet
• Send and receive e-mails and instant messages
• Take and organize photos
• Sync with your desktop
• Troubleshoot common problems

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• Author(s): Richard Side, Guy Wellman
• ISBN: 9780582518216
• Publisher: Longman
• Date: 03 May 2002
• Pages: 296

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• Author(s): Thomas L Floyd
• ISBN: 9780131278271
• Publisher: PRENTICE-HALL INTERN
• Date: 31 Aug 2004
• Pages: 992

Book Info
Provides a thorough, comprehensive, & practical coverage of electronic devices, circuits, & applications in a clear & well-illustrated format. This edition retains the content & organization of the previous edition with many small changes to improve clarity & expand the presentation of certain topics. DLC: Electronic apparatus & appliances. --This text refers to an out of print or unavailable edition of this title.

The publisher, Prentice-Hall Career & Technology
A new full-color edition of this best-selling text! From discrete components to linear integrated circuits, this popular devices text takes a strong systems approach that identifies the circuits and components within a system, and helps students see how the circuit relates to the overall system function. Floyd is well-known for straightforward, understandable explanations of complex concepts, as well as for non-technical, on-target treatment of mathematics. His coverage is carefully balanced between discrete and integrated circuits and his extensive use of examples makes even complex concepts understandable. One of the most-visual, best-illustrated texts in the field 197 and now full-color throughout! -- Electronic Devices, Fourth Edition features more than nine hundred drawings, photographs, charts, and diagrams that help visually explain concepts. --This text refers to an out of print or unavailable edition of this title.



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