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Posted: February 20th, 2009, 7:57am CET

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The anticipated pension crisis means that fewer people are going to be able to retire without supplementing their income to some degree. This book is packed with information and resources designed to enable every retiree, regardless of personal circumstances or financial worth, to tap into proven strategies for generating additional income. Read more...

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Posted: February 20th, 2009, 7:57am CET

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As industries worldwide move toward consolidation, niche companies need to take advantage of strategies that are forward-thinking and anticipate new trends. Beating the Global Consolidation Endgame identifies nine key strategies that niche companies must master in order to outperform their markets and gain the largest benefits from consolidation. It draws from a landmark study conducted by global management consulting firm A.T. Kearney of more than 600,000 small to mid-sized niche companies over a 15-year period. A.T. Kearney thought leaders Dr. Fritz Kroeger, Dr. Andrej Vizjak, and Michael Moriarty reveal nine successful Endgame niche strategies while explaining how these strategies are most viable at certain points during consolidation. In order to time the strategies accurately, all decision makers must know what stage of industry consolidation they're in, along with the implications of each stage. This ensures a company's survival and success against global consolidators. Taking you through the Merger Endgame Theory lifecycle, the authors show you how to develop stable niche strategies by: Determining your industry's Endgame position and expected evolution of consolidation in coming years Identifying industry sectors with comparable models to illuminate strategic success factors for your sector Knowing the strengths and weaknesses of Endgame consolidation winners and losers Spotting potential market splits and new configurations for the value-creation chain Read more...

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Posted: February 20th, 2009, 7:57am CET

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There is a rapidly increasing number of food and wine festivals taking place around the world and many new festivals and events are now being developed as a deliberate part of a regional or national tourism strategy. It is now recognised that food and wine festivals and events can play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. Food and Wine Festivals and Events Around the World: development, management and markets is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area. * Uses international case studies to illustrate best practise and contextualise theory. For example, Ramadan festivals in Malaysia, food and drink festivals in Japan, festival based culinary tourism in the US, the Valley wine festival in Western Australia, farmers markets in the UK and many more. * Contains results of ?cutting edge? research carried out at specific food and wine eve Read more...

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Posted: February 20th, 2009, 7:57am CET

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Whether dealing in coffee, wheat, pork bellies, silver or gold, any buyer investing in commodities is trading in the futures market. For the investor, the goal is to make money when that commodity either gains or loses in value. Winning with Futures demystifies the market, with all of its risks and opportunities, and enables readers to make the most informed decisions when betting on the outcome of a product. With easy-to-follow, practical advice, Michael C. Thomsett teaches novice investors to select the best commodities—from energy and imports to financial futures; manage risks effectively while diversifying their portfolios; and avoid selling at the wrong time. Complete with a history of the futures market as well as an evaluation of the risks involved for all types of futures, this book will help every investor make far better predictions and much bigger profits. Read more...

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Posted: February 20th, 2009, 7:57am CET

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Building an organization’s commitment to sustainability is not just a means to enhancing the health, diversity, and strength of the world’s ecosystems but a financially and socially sound best practice as well. The Sustainable Enterprise Fieldbook helps readers understand what sustainability means, and how they can implement it in their organization. Collecting the wisdom of an outstanding network of experts, the book uses models, tools, case studies, and examples from a wide range of companies to show readers how they can: manage the transition to an eco-friendly culture foster employee engagement integrate sustainability into the day-to-day realities of their business oversee both short-and long-term goals for their sustainability initiatives Also included are metrics allowing readers to measure their efforts in promoting an environmentally responsible organization. This book provides the crucial guidance organizations need to make money and make a difference. Read more...

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Posted: February 20th, 2009, 7:57am CET

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This international edition of How to Market Books covers every topic including, online marketing, direct mail, copy writing, viral marketing, and different sectors such as children's book and professional publishing. How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment. Whether you are a marketing or sales director, manager or executive, How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost “guerrilla” marketing. Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as “the bible of book marketing”. Read more...

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Posted: February 20th, 2009, 7:57am CET

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52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century: Stop thinking like an employee and start thinking like an entrepreneur Surround yourself with positive people Develop systems and procedures Hire an assistant, so you can concentrate on clients Know your product, yourself, and your client Under-promise, over-deliver Turn problems into opportunities Read more...

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Posted: February 20th, 2009, 7:57am CET

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In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read reference guide features compelling real-world examples of common mistakes and solutions that will transform lost opportunities into real prospects. Create the referral base that guarantees success! Read more...

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Posted: February 20th, 2009, 7:57am CET

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Many sales experts focus on a cookie-cutter sales "strategy, " encouraging reps to push the customer through a pre-planned sales process -- an approach that can drive customers away. With ProActive Selling reps have a wide variety of flexible and effective selling tactics to choose from. This enables them to adapt and approach each sales call uniquely and keep the customer at the center of every sales presentation. By learning to think like the customer, sales professionals will learn to shift their own focus from the selling process to the buying process, and how to use the right tool at the right time. Miller's 15 practical selling tools let sales professionals in any industry: -- double the number of calls returned from prospective customers -- call high (where buying decisions are really made) and stay there -- increase the effectiveness of in-person and telephone sales interactions -- own the process and own the deal Plus, they'll learn how to speak the right language to buyers at any level, get rid of the "maybes" in the sales funnel, and master the 7 Qualification Questions that keep their efforts focused on only the most worthwhile accounts. Read more...

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Posted: February 18th, 2009, 2:35pm CET

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Without a doubt, developing high-impact marketing is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing. Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost: --Reaching out to Internet “communities” --“Street” and other nontraditional advertisements --Email marketing that’s not spam --And hundreds of other methods Instant Marketing for Almost Free is a totally up-to-the-minute approach to marketing that will see businesses increasing their profits while reducing their marketing headaches. Read more...

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Posted: February 18th, 2009, 2:35pm CET

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The definition and measurement of productivity in services raises important conceptual, methodological and strategic problems. This book aims to provide a critical review of the main debates on productivity in the domain of services. The first part examines the theoretical consequences of services specificities on the concept of productivity and reviews the attempts to measure it. The second part is devoted to the main determinants of productivity growth and the strategies to increase productivity in service firms and organisations. Read more...

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Posted: February 18th, 2009, 2:35pm CET

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In Investing from the Top Down, Anthony Crescenzi, esteemed financial author and chief bond strategist for Miller Tabak and Co., explains how to develop new, highly effective investment strategies by taking a macro view of the factors shaping industries and markets. Emphasizing the importance of economic and market cycles (as opposed to a bottom-up approach, which places valuation ahead of the big picture) top-down investing is better suited for today's global economy and will likely become the dominant strategy in the future. Crescenzi provides more than fifty tools for analyzing domestic and international trends and indicators, such as GDP growth rates, inflation, interest and exchange rates, and energy prices. He then explains how to narrow your search down to region, total sales, price levels, competition, and entry/exit from market to make astute buying and selling decisions. Crescenzi explains why “thematic” investing is the ideal approach for: Taking full advantage of exchange traded funds (ETFs) Using the policies of central banks to steer your investments Designing diversification best suited for the long term Using sector selection to insulate your portfolio from risk Maximizing profits when market sentiment spikes or plummets Investing from the Top Down covers every major financial instrument and investment choice, from bonds, treasuries, and currencies to real estate, private equity, and emerging markets. Crescenzi concludes with an extensive list of Read more...

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Posted: February 18th, 2009, 2:35pm CET

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Step-by-Step, Full-Color Graphics! Get your eBay business started right away--the QuickSteps way. Color screenshots and clear instructions show you how to establish and run a profitable eBay business in no time. Follow along and learn how to create a business plan, build inventory, set up processing centers, create appealing listings, set up an eBay store, and market your business. YouAnd#39;ll also find out how to become an eBay Trading Assistant, use eBay sales outlets, and even raise money for your nonprofit on eBay. Use these handy guideposts: Shortcuts for accomplishing common tasks Need-to-know facts in concise narrative Helpful reminders or alternate ways of doing things Bonus information related to the topic being covered Errors and pitfalls to avoid Read more...

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Posted: February 18th, 2009, 2:35pm CET

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In The Certifiable Salesperson, bestselling author and sales guru Tom Hopkins and leading sales consultant Laura Laaman help readers master the art of selling. Through the sales journey of a character named " Steve, " readers will learn the secret to a successful sales career. Containing simple strategies that have proven successful in today’ s economy, this book can help any salesperson in any industry improve th numbers within no time. Tom Hopkins (Scottsdale, AZ) carries the standard as a master sales trainer and is recognized as the world’ s leading authority on selling techniques and salesmanship. Laura Laaman (Rochester, NY) was one of the top salespeople in America. She founded Executive Training Consultants in 1989 to help progressive salespeople and companies succeed. "If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing Executives International, Inc. "This action–oriented book covers the best practices of top sales performers in all critical areas. The lessons are easy to learn and they will help you forge more rewarding customer relationships, a higher income, and a richer career satisfaction. A must–read for any salesperson who wants to improve and reach the next level of success." – Gerhard Gschwandtner, founder and Publisher, Selling Power magazine "As a professor teaching MBA students for twenty years, Read more...

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