FreeBookSpot Finances and Money Latest Books
Posted: February 20th, 2009, 7:57am CET

A time-tested process for taking a family business from a personal dream to profitable growth enterprise
Allen Fishman, Founder and CEO of The Alternative Board (TAB), his own successful family-run business, presents a unique nine-step strategy for owning and running a family business. "9 Elements of Family Business Success" offers valuable insights that help you run a family business, and it addresses the specific problems that face family-owned enterprises. Fishman shows you how to create and share personal value statements, bring in and develop family members, resolve conflicts within the family, manage non-family employees, and much more.
Running a family business is like running any other business--with the addition of many extra challenges. A family-owned enterprise involves unique management, compensation, hiring, and other business issues regarding family member employees. 9 Elements of Family Business Success addresses the specific challenges faced by owners of family businesses, and it shows family members employed in the business how to enjoy their positions while helping the organization reach its highest potential.
Every relationship between family members comes with its own unique set of dynamics. When transferred into the workplace, these dynamics introduce emotional factors and hot buttons that can make or break the business. In this comprehensive guide, Allen E. Fishman spotlights all the challenges such organizations face and provides practical ad Read more...
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Posted: February 20th, 2009, 7:57am CET

The anticipated pension crisis means that fewer people are going to be able to retire without supplementing their income to some degree. This book is packed with information and resources designed to enable every retiree, regardless of personal circumstances or financial worth, to tap into proven strategies for generating additional income. Read more...
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Posted: February 20th, 2009, 7:57am CET

As industries worldwide move toward consolidation, niche companies need to take advantage of strategies that are forward-thinking and anticipate new trends. Beating the Global Consolidation Endgame identifies nine key strategies that niche companies must master in order to outperform their markets and gain the largest benefits from consolidation. It draws from a landmark study conducted by global management consulting firm A.T. Kearney of more than 600,000 small to mid-sized niche companies over a 15-year period.
A.T. Kearney thought leaders Dr. Fritz Kroeger, Dr. Andrej Vizjak, and Michael Moriarty reveal nine successful Endgame niche strategies while explaining how these strategies are most viable at certain points during consolidation. In order to time the strategies accurately, all decision makers must know what stage of industry consolidation they're in, along with the implications of each stage. This ensures a company's survival and success against global consolidators.
Taking you through the Merger Endgame Theory lifecycle, the authors show you how to develop stable niche strategies by:
Determining your industry's Endgame position and expected evolution of consolidation in coming years
Identifying industry sectors with comparable models to illuminate strategic success factors for your sector
Knowing the strengths and weaknesses of Endgame consolidation winners and losers
Spotting potential market splits and new configurations for the value-creation chain
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Posted: February 20th, 2009, 7:57am CET

There is a rapidly increasing number of food and wine festivals taking place around the world and many new festivals and events are now being developed as a deliberate part of a regional or national tourism strategy. It is now recognised that food and wine festivals and events can play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level.
Food and Wine Festivals and Events Around the World: development, management and markets is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place.
Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area.
* Uses international case studies to illustrate best practise and contextualise theory. For example, Ramadan festivals in Malaysia, food and drink festivals in Japan, festival based culinary tourism in the US, the Valley wine festival in Western Australia, farmers markets in the UK and many more.
* Contains results of ?cutting edge? research carried out at specific food and wine eve Read more...
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Posted: February 20th, 2009, 7:57am CET

Whether dealing in coffee, wheat, pork bellies, silver or gold, any buyer investing in commodities is trading in the futures market. For the investor, the goal is to make money when that commodity either gains or loses in value. Winning with Futures demystifies the market, with all of its risks and opportunities, and enables readers to make the most informed decisions when betting on the outcome of a product. With easy-to-follow, practical advice, Michael C. Thomsett teaches novice investors to select the best commodities—from energy and imports to financial futures; manage risks effectively while diversifying their portfolios; and avoid selling at the wrong time.
Complete with a history of the futures market as well as an evaluation of the risks involved for all types of futures, this book will help every investor make far better predictions and much bigger profits. Read more...
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Posted: February 20th, 2009, 7:57am CET

Building an organization’s commitment to sustainability is not just a means to enhancing the health, diversity, and strength of the world’s ecosystems but a financially and socially sound best practice as well. The Sustainable Enterprise Fieldbook helps readers understand what sustainability means, and how they can implement it in their organization. Collecting the wisdom of an outstanding network of experts, the book uses models, tools, case studies, and examples from a wide range of companies to show readers how they can:
manage the transition to an eco-friendly culture
foster employee engagement
integrate sustainability into the day-to-day realities of their business
oversee both short-and long-term goals for their sustainability initiatives
Also included are metrics allowing readers to measure their efforts in promoting an environmentally responsible organization. This book provides the crucial guidance organizations need to make money and make a difference. Read more...
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Posted: February 20th, 2009, 7:57am CET

This international edition of How to Market Books covers every topic including, online marketing, direct mail, copy writing, viral marketing, and different sectors such as children's book and professional publishing.
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
Whether you are a marketing or sales director, manager or executive, How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include:
digital and online marketing;
professional and STM publishing;
leveraging international sales; and
low-cost “guerrilla” marketing.
Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as “the bible of book marketing”.
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Posted: February 20th, 2009, 7:57am CET

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century:
Stop thinking like an employee and start thinking like an entrepreneur
Surround yourself with positive people
Develop systems and procedures
Hire an assistant, so you can concentrate on clients
Know your product, yourself, and your client
Under-promise, over-deliver
Turn problems into opportunities Read more...
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Posted: February 20th, 2009, 7:57am CET

In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read reference guide features compelling real-world examples of common mistakes and solutions that will transform lost opportunities into real prospects. Create the referral base that guarantees success!
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Posted: February 20th, 2009, 7:57am CET

Many sales experts focus on a cookie-cutter sales "strategy, " encouraging reps to push the customer through a pre-planned sales process -- an approach that can drive customers away. With ProActive Selling reps have a wide variety of flexible and effective selling tactics to choose from. This enables them to adapt and approach each sales call uniquely and keep the customer at the center of every sales presentation.
By learning to think like the customer, sales professionals will learn to shift their own focus from the selling process to the buying process, and how to use the right tool at the right time. Miller's 15 practical selling tools let sales professionals in any industry:
-- double the number of calls returned from prospective customers
-- call high (where buying decisions are really made) and stay there
-- increase the effectiveness of in-person and telephone sales interactions
-- own the process and own the deal
Plus, they'll learn how to speak the right language to buyers at any level, get rid of the "maybes" in the sales funnel, and master the 7 Qualification Questions that keep their efforts focused on only the most worthwhile accounts.
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