Author: Cheryl D. Rickman, Dame Anita Roddick
In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises; checklists and worksheets, this book provides a step-by-step guide to:
* researching and formulating your business idea
* planning the right marketing strategies
* sourcing opportunities, markets and finance and
* managing a team that will drive your vision forward with you.