Free Book City > Business
Posted: February 25th, 2008, 6:08am CET by free book city
Fraud Casebook: Lessons from the Bad Side of Business
Joseph T. Wells"Fraud Casebook: Lessons from the Bad Side of Business"Wiley | ISBN:0470134682 | 2007-07-16 | 624 Pages | PDF | 2.8 Mb
Praise for Fraud Casebook Lessons from the Bad Side of Business
"I have known Mr. Wells for over twenty years. In my opinion, no one in the world knows more about fraud than he does."
-W. Steve Albrecht, Associate Dean, Marriott School of ManagementBrigham Young University, Provo, Utah
"This book covers the entire range of fraud that can be encountered in the workplace."
-Grant D. Ashley, Vice President for Corporate Security and SurveillanceHarrah's Entertainment Inc., Las Vegas, Nevada
"I had the pleasure of serving with Mr. Wells when both of us were volunteers for the American Institute of Certified Public Accountants. He knows as much as anyone about how to detect and deter fraud."
-James G. Castellano, Chairman, RubinBrown LLP, St. Louis, Missouri
"I have worked with Mr. Wells for ten years. His reputation is unsurpassed."
-John F. Morrow, Vice President, The New FinanceAmerican Institute of Certified Public Accountants, New York, New York
"Fraud Casebook is a terrific work. I highly recommend it."
-Sherron S. Watkins, a Time magazine "Person of the Year," Houston, Texas
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Posted: February 21st, 2008, 3:55am CET by free book city
Art of Readable Writing
Rudolf Flesch “Art of Readable Writing " Macmillan General Reference (January 1, 1994) | ISBN: 0020464703 | 256 pages | PDF | 7,4 Mb
The Art of Readable Writing is an indispensable guide to writing fluently. Noted language maven Dr. Rudolf Flesch moves beyond his examination of and advice on grammar and usage in The Art of Plain Talk to the more general principles of style in contemporary writing. Drawing upon a wealth of material from sources as varied as Aristotle and Life magazine, Dr. Flesch shows us how we can write more simply and effectively. His famous Readability Formula, devised specially for this book, explains how to analyze writing for its clarity and interest. Entertaining and stimulating and crammed with commonsensical advice, The Art of Readable Writing is, above all, immensely readable.
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Posted: February 21st, 2008, 3:41am CET by free book city
The Little Red Writing Book
Mark Tredinnick “The Little Red Writing Book" University of New South Wales Press | 2006-09-01 | ISBN: 0868408670 | 264 pages | PDF | 1,2 Mb
A book on technique, style, craft and manners for everyone who writes and wants to do it better. It is a manual of good diction, composition, sentence craft, paragraph design, structure and planning. Enriched by examples of fine prose from great writers including Tim Winton; flush with exercises informed by the author’s expertise in both creative writing and functional prose; and written with fl air, The Little Red Writing Book is a lively and readable guide to lively and readable writing.
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Posted: February 21st, 2008, 3:38am CET by free book city
Writing With Power: Techniques for Mastering the Writing Process
Peter Elbow " Writing With Power: Techniques for Mastering the Writing Process" Oxford University Press, USA; 2 edition (July 9, 1998) | ISBN: 0195120183 | 416 pages | PDF | 18,1 Mb
Whatever your reason for writing, Peter Elbow has a "recipe" to guide you. A longtime proponent of "freewriting" (writing without stopping, for a preset amount of time), Elbow incorporates its use in a variety of ways. Have a limited amount of time? Spend half of it freewriting and half of it cleaning up your prose. Got all the time in the world (and only a vague sense of what you want to say)? Freewrite, then focus, then freewrite, then focus, repeatedly, until you get "a trustworthy vision of your final piece of writing." Elbow offers a plethora of prompts for priming the creative pump, as well as several ways to revise the piece of writing that results: thorough revising, revising with feedback, cutting and pasting, proofreading, and the like. He pays close attention to the ways in which focusing on an audience can assist or interfere in the writing process, including a terrific chapter on the strangeness of writing for teachers, in which "your task is usually to explain what you are still engaged in trying to understand to someone who understands it better." And he provides an excellent section on how to solicit the kind of feedback you want. Though it is a new edition of a 1981 book, there is nothing tired about Writing with Power: it provides many tools to help a writer feel empowered throughout the writing process.
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Posted: February 18th, 2008, 6:06pm CET by free book city
How to Write Blockbuster Sales Letters
Benjamin Hart “How to Write Blockbuster Sales Letters" Outskirts Press | 2006-01-12 | ISBN:1598002627 | PDF | 236 pages | 1,2 Mb
"Amazing returns on my mailings" "Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my mailings. With just a few simple changes to my own writing, I am already seeing dramatic results. Thank you for this powerful, step-by-step formula for creating 'Blockbuster Sales Letters'." Valerie Hasara Editor, OyesUcan.com "Absolutely the best in the business" "Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering and start-up enterprises into multi-million-dollar powerhouses. Ben's books are packed full of strategies, methods, rules and tips that will profit direct mail experts and beginners alike. And Hart's books are enormously fun to read. His writing is clear and direct . . .
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Posted: February 17th, 2008, 2:34pm CET by free book city
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
Stephen Denning “The Secret Language of Leadership: How Leaders Inspire Action Through Narrative"
Jossey-Bass | 2007-10-12 | ISBN:0787987891 | PDF | 304 pages | 1,4 Mb The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world..
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Posted: February 17th, 2008, 2:33pm CET by free book city
Trade-Up!: 5 Steps for Redesigning Your Leadership and Life from the Inside Out
Rayona Sharpnack “Trade-Up!: 5 Steps for Redesigning Your Leadership and Life from the Inside Out"
Jossey-Bass | 2007-10-12 | ISBN:078799569X | PDF | 224 pages | 1,1 Mb Silicon Valley wunderkind Rayona Sharpnack has been a schoolteacher, tennis champion, manager and player for a women’s professional softball team, and a celebrity who coaches some of the most successful leaders in business. Trade Up! draws on Sharpnack’s experience, as well as stories of successful leaders she has worked with, to reveal how leaders limit themselves by holding on to ideas or assumptions about ourselves—what she calls your “context” —that are no longer valid. Trade Up! outlines the 5 steps to help leaders gain awareness of these assumptions and trade up from limiting beliefs and behaviors to those that will help them change the world. The 5 steps are
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Posted: February 17th, 2008, 1:20am CET by free book city
Getting Started in Forex Trading Strategies (Getting Started In.....)
by Michael Duane Archer "Getting Started in Forex Trading Strategies (Getting Started In.....)"
Publisher: Wiley | Number Of Pages: 190 | 13.5MB | PDF | 2007-11-09 | ISBN: 0470073926A Highly Visual Guide To Developing A Personal Forex Trading Strategy
Getting Started In Forex Trading Strategies
"A great next step to read for the beginning trader. It contains practical advice and resources on trading FOREX that only come with experience."
-Derek Ching, President, Hawaii Forex
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Posted: February 17th, 2008, 1:12am CET by free book city
42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success
Laura Lowell "42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success"
Publisher: Super Star Press | Number Of Pages: 108 | 0.5 MB | PDF | 2007-09-02 | ISBN: 0979942802The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.
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Posted: February 17th, 2008, 1:01am CET by free book city
Business Facts
World's #1 Quick Reference Guide: Business Facts
BarCharts | 4 pages | PDF | 0,3 MbIn this guide you can find hundreds of interesting facts like these:
1919: The pop-up toaster is invented by Charles Strite.
1920: Detroit police officer William Potts refines Garrett Morgan’s invention of the traffic light by adding the yellow warning signal due to the increase in automobile traffic.
1920: Earle Dickson invents the Band-Aid.
1921: John Larson invents the modern lie detector (polygraph) test.
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Posted: February 14th, 2008, 7:36pm CET by free book city
The eBay Seller's Tax and Legal Answer Book: Everything You Need to Know to Keep the Government Off Your Back and Out of
Cliff Ennico " The eBay Seller's Tax and Legal Answer Book:
Everything You Need to Know to Keep the Government Off Your Back and Out of"
AMACOM | 2007-05-09 | ISBN:081447425X | 320 pages | PDF | 2,2 Mb Anyone running a wholesale or retail business must deal with legal and tax issues, and those who sell on eBay are no exception. Yet many eBay sellers remain ignorant of the consequences they may face if they disregard certain basic rules. Packed with stories of actual eBay sellers, this helpful guide takes readers through the most common eBay transactions, pointing out all the legal and tax issues they may encounter along the way. Readers will get practical advice on:
* whether their eBay selling qualifies as a "business"
* illegal practices to avoid
* what taxes must be paid and what they can and can't deduct
* spelling out a refund and return policy
* knowing when a bid becomes legally binding
* resolving seller-buyer disputes
* protecting themselves when buying inventory and hiring employees
* trademarking a business name and web address
* customs, duties, and other considerations when selling internationally
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Posted: February 14th, 2008, 7:35pm CET by free book city
The Complete Patent Book: Everything You Need to Obtain Your Patent
James L. Rogers, "The Complete Patent Book: Everything You Need to Obtain Your Patent"
Sphinx Publishing | ISBN:157248201X | January 2003 | 352 pages | PDF | 1 MB Marlene M. Coleman, M.D. has been involved in gated community associations for more than 25 years. Currently, she is a board member of the Community Association Institute (CAI) and a member of the California Association of Community Managers (CACM). Dr. Coleman is an Associate Clinical Professor of Family Medicine at the University of Southern California Medical School and is in private practice in Newport Beach, specializing in adolescent medicine. Judge William H. Huss received his law degree from the University of Southern California School of Law. He retired from the Los Angeles Superior Court and currently is a full time mediator and arbitrator, overseeing and addressing individual and corporate cases. He is a frequent lecturer for the California Association of Community Managers and has been involved with gated-community living and condominium associations for more than 20 years.
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Posted: February 8th, 2008, 5:33am CET by free book city
Outlook Business
Outlook Business
English | PDF | 105 MB | 100 Pages | 26/01/2008Popular Business & Lifestyle Magazine.
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Posted: February 4th, 2008, 4:07pm CET by free book city
101 Ways to Boost Your Business
101 Ways to Boost Your Business
Allen & Unwin | 2006 | ISBN:9781741750065 | English | 256 Pages | PDF | 1.20 MB 101 Ways to Market Your Business was written to help anyone who owns or operates a business to increase profitability by introducing some very simple marketing ideas. These ideas were developed around three key principles: that people trying to promote a business often lack the time to devote to marketing, lack the money to spend on marketing, and lack basic marketing knowledge. The book was written
in very simple, jargon-free language
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Posted: February 4th, 2008, 4:07pm CET by free book city
101 Ways to Really Satisfy Your Customers:How to Keep Your Customers and Attract New Ones
101 Ways to Really Satisfy Your Customers:How to Keep Your Customers and Attract New Ones
Allen & Unwin | 2007 | 256 Pages | ISBN:9781741750089 | English | PDF | 1.05 MBIn 101 Ways to Really Satisfy Your Customers this covers simple background information for those readers wanting to gain a greater understanding of the subject—in this case, customer service. It sets the mood for the entire book and explains some key philosophies and observations in the field of customer service.
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Posted: February 3rd, 2008, 6:40am CET by free book city
Executive Coaching: A Guide for the HR Professional
Anna Marie Valerio, Robert J. Lee "Executive Coaching: A Guide for the HR Professional "
Pfeiffer | December 29, 2004 | ISBN:0787973017 | 240 pages | PDF | 1,6 Mb Executive Coaching is a “consumer’s guide” for HR professionals and executives who want to be good clients and savvy consumers of coaching services. Step by step, the book defines what coaching is, who uses it, when, and why. In this comprehensive resource the authors outline the entire coaching process, include key points on the readiness for coaching, and clients’ first-hand accounts of their coaching experiences. Valerio and Lee describe the roles of the HR professional, the client, the boss, and the coach and how all work together in order to achieve a successful coaching engagement.
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Posted: February 1st, 2008, 12:13pm CET by free book city
Winning The Interview Game
Alan H. Nierenberg "Winning The Interview Game: Everything You Need To Know To Land The Job "
AMACOM/American Management Association | April 26, 2005 | ISBN:0814472796 | 192 pages | PDF | 1,6 Mb Fort Worth Star Telegram
"A must-read for interviewers and job-seekers alike."
Today’s Black Woman
"A valuable secret weapon in any job seekers’ quest for employment."
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