Tim Sauber “Structured Creativity: Formulating an Innovation Strategy”
Palgrave Macmillan | 2006-01-27 | ISBN: 1403991502 | 256 pages | PDF | 8,7 MB
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops an architecture that enables companies to understand their innovation system and encourage creativity at a strategic level. It provides concrete, structured ideas for fostering technology and business innovations, while also allowing organizational innovations; creativity, efficiency and effectiveness need not be contradictory requirements.
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