Gary Davies “Corporate Reputation and Competitiveness”
Routledge | 2002-11 | ISBN: 041528743X | 224 pages | PDF | 1,3 MB
This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors’ approach has been tried and tested in a number of organizations.
The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.
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